I love UPS. I love their clever commercials. I like their trendily understated marketing slogans. I like that as soon as a horse named Big Brown became famous (during the middle of the "What can Brown do for you?") they went out and sponsored the hell out of him.
What I do not like is how their tracking service seems so touch-and-go. I am overjoyed to live in an age where I can even get a rough approximation of where a package is on a given day, unlike olden times where we had to trust that the mail wagon could be dragged along without something happening to the mammoth in the traces on the way. However, why must the updates be so sporadic, even considering the time differences? Why is my last update at 3:00 am yesterday morning? Why is my package seemingly stalled a single state away? Does this mean my package has already been delivered, and the data wasn't updated? Does this mean it will remain in package limbo until the scheduled delivery date on Friday, despite geographical approachability? Why are there so many listings for Monday, and just the two for Tuesday? Did it party too hard? Is it hungover now?
WHAT DOES IT ALL MEAN?
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